15 Types of Photography Logos to Help You Capture Your Brand
Creating a photography logo for your business will help you focus your brand.
With so much opportunity to expose yourself and your business – on social platforms and the like – it’s important to give your customer base the best view of who you are and what you do.
Alright, I’m done with the puns!
Today, with the simple touch of a screen, a photo can be captured, so it’s important to show your worth with good branding.
To make yourself stand out, you’ll want to narrow down your photography niche and brand yourself in an approachable way. You want your brand to speak to your specific industry and show your professionalism.
Nothing is stopping you from setting up shop and creating a photography logo within a few clicks, so let’s dive into what you’ll need to come up with a good logo and, as a result, good branding materials.
What Makes a Good Photography Logo
You’ll need more than a nice image, font, and a standard color scheme to make your brand pop.
To start, your logo needs to grab attention. You want your brand to be noticed by the people YOU want it to. If you’re a wedding photographer, you’ll cater to a specific group of people, but if you’re a rave and club photographer, your customer base will be different.
In other words, your logo should resonate with who you want your customer to be. Using colors and imagery that will appeal to your target audience will help them take notice of your brand and feel like it’s relevant for them.
There’s no point in having a plain logo that’s easily forgotten; when someone sees your logo, you want to make sure they don’t glance right past it without a second thought.
Your logo should tell your audience what you do or what they can gain from you. Don’t make your audience try and guess what your brand does; try to play with different design elements like colors, images, symbols, and fonts to tell your brand’s story.
To get some ideas for logo designs, check out some of the top photography logo types below!
Types of Photography Logos
1. Camera themed photography logos
The best way to have your logo speak for itself is by including some sort of visual that clearly indicates to anyone looking at it that you are a photographer.
There are many different ways you can do this. If your business is called Shutter Studios, for example, you can include a lens shutter as part of your logo design. Or, if you go off of initials, try to find a way to design them so that they are clear, but also give off some sort of camera-y vibe.
Choosing a camera-themed icon will be your most straightforward option and is the most basic way to ensure your customer knows you’re a photographer regardless of the niche you work in.
2. Signature-like photography logos
If you’re a photographer that works – or wants to work – in a more professional environment, consider sticking to a text-only logo that showcases your business name.Â
For example, if you specialize in photographing corporate events and keynote speakers, you’ll want a logo that gives off the same impression. To do that, stick to sturdy classic fonts like serifs and sans-serifs.
Serifs, like Times New Roman, give off a very classy feel, and sans-serifs, like Arial, give off that professional vibe while being a bit more modern.
Choose the font that will match your brand personality well so that customers can know what to expect from your work. With one glance, a potential customer looking at your website, business card, or Instagram page will understand how you work and photograph because your logo will give off the same feeling as being at an event of that nature.
3. Nature-inspired photography logos
This type of logo is perfect if your photography niche is nature or landscape photography.Â
It’s always a good idea to let your logo represent what you do. You can leave a bit of mystery but consider the colors and background of your logo and how you want it to appear on your branded platforms.
Nature photography takes a sharp eye, so follow through with that in your logo design as well. You can use a symbol that represents your style. If you work with florists often, consider including a flower or bouquet, or if you do wildlife photography, you can include a bobcat or wild bird as part of your logo.
4. Sturdy photography logos
If you’re an architectural photographer, consider translating the structure of buildings into your logo design. A good way to do this is by encasing your logo in a border of some sort. Straight lines won’t steer you wrong if you want to give off a sense of structural integrity.
5. Photography logos surrounding newborns
Pregnancy, newborns, and babies take a certain nuance to photograph. The photos you see in this category are often soft-toned and give off a sense of gentleness and calmness.
Let your logo speak for your brand in this same way. Play into the soft color palette in your logo design by choosing pastels and warmer tones.
You can also opt for a softer and looser typeface to aid in your brand message as it will give off a gentle feeling. If you don’t want to associate with baby pink or baby blue, consider gender-neutral colors that usually appear in baby photography such as baby yellow, baby green, or any other shade in that color family.
6. Wedding photography logos
Wedding photography is often elegant with a twist. There are many styles within wedding photography, but you can get the perfect logo by following these key points.
Let elegance play into your logo design. To do that, you can choose a font that will give off that regal feeling.Â
Thin lettering with cursive font often works well here, but play around with your specific wedding photography niche and find what works best with your brand and style.
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