21 Best Logo Redesigns of 2020

Logo Design

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21 Best Logo Redesigns of 2020

While the rest of us went about 2020 with a pondering gaze on our faces, a group of dedicated revolutionary logo designers was focused on changing how we see the world.

They knew the 2020s needed a rebrand! 

As the rush hours ceased and the dust settled across the busy little beehive of human existence, we became more simplistic in our ways. 

Much like the logos of 2020, they too became simplistic in their design, removing unnecessary clutter and replacing it with bold fonts that instantly grabbed our attention.

Let’s take a quick trip back if we dare and see how those brave designers changed how we now view the world by looking at the 21 best logo redesigns of 2020.

1. GoDaddy

Let’s start with a controversial redesign that divided the jury.

In 2018 GoDaddy ditched their daddy mascot, opting for a plain wordmark style logo in a single color. And in 2020 promptly changed their mind, reinstalling an icon in the way of the heart you see today. 

Some say it looks like the new Airbnb logo turned upside down, but if you look again, it’s clearly a “Go,” supposedly to evoke a sense of entrepreneurialism.

You saw that, right!

2. Girls Who Code

Girls Who Code is an innovative non-profit that encourages women and girls, of course, to enter the technology market as engineers.

Their original and easily recognizable logo had significant brand equity but needed updating to enable versatility. Redesigned to instill visual balance with a thickened font, simplified coloring, and optimized for where it’s used most on their website and social media platforms. 

The result is a bold logo with enhanced momentum and immediate presence that can quickly adapt to numerous contexts.

3. Cadbury

Cadbury’s first major redesign in 50 years drew scorn from critics, panning it for lack of innovation and a high price tag.

However, they were short-sighted as the update is part of a larger global rebranding strategy. Like many other brands in 2020, Cadbury is recreating historical elements in their logo. And they’ve also added a human touch by using the original signature of William Cadbury.

The result is melt in the mouth delicious!

4. Popeyes

Popeyes Louisiana kitchen recently unveiled its revamped logo with sights set on global expansion, or domination?  

Either way, opting for a minimalistic two-dimensional approach, simplified contemporary typeface, and a single intense color that pops, their new logo is clean and striking. 

It’s a bright revamp that manages to retain the original logo’s spirit while injecting a modern feeling. 

Making it ready to take on the world!

5. Iron City Beer

Voted the number 1 best logo evolution in 2020 by Brand New, this rebranding of a famous icon that’s been with us for over 150 years is an excellent example of the less is more revolution that recently took logo design by storm.

Top Hat took over Iron City Beer in 2018, setting out on revamping the original design. They refreshed the classic emblem logo by introducing a bold sans-serif font and intense coloring. Their updated version shows us how to keep original design elements while keeping the beer cool.

6. TGIFridays

And now another new logo design that’s got people talking.

TGI Fridays took a giant leap by removing the TGI from their new logo. A bold step considering the “Thank God It’s Friday” lettering had been with them since opening in 1965.

However, the goal was to retain the quirky old American feeling while injecting a more-trendy modern vibe – that suits their recent venture into home delivery – and one that’s more usable on modern-day advertising platforms.

7. National Instruments

While you might not be familiar with their name, you might inadvertently know their technology.

National instruments produce measurement tools that aid research into new technologies and odds are you use them every day.

Their new simple monogram logo aims to strike a cohesive balance between creativity and rationality, with the hope of inspiring new engineers. They chose a modern monogram logo design, far removed from the original, to emphasize their point.

It’s a drastic and brave move and a fine example of how simplicity leads the way in modern design.

8. Festik

Festik’s logo design was always a creative use of word combination, but they too decided that 2020 was the right time for a change, and boy, did they!

Gone is the bright orange surround with a fun font. Replaced with a single vibrant, energetic color, with equally innovative use of negative space emphasizing a ticket stamp. 

It uses simplicity and minimalism to hit a perfectly balanced note.

9. Atlanta Brewing Co.

Who says you can’t change your mind!

From the Atlanta Brewing company to Red Brick Brewing and back again. Georgia’s oldest running craft brewery has completed a full circle with its brand name to consolidate multiple product lines and a brand identity under one banner.

And what a result, combining a sans-serif slogan text and an eye-catching script logo mark in vibrant red, resulting in an enriched 1950’s feeling logo with a modern twist.

This faultless logo has it all, the perfect recipe for a beer brewing company.

10. BMW

Flat is back, baby.

In keeping with the recent drive-by companies to make their logos more suitable for digital formats, BMW recently revealed its new minimalistic, transparent 2D logo

BMWs’ first logo makeover in 20 years was released in line with their electric Concept i4 car. We’re told the logo represents “openness and clarity” for this much-loved car manufacturer. 

And while you’ll mostly find it in print and online, the few sightings of the new logo on a car hood scream instant modern classic.

11. Oneplus

What a difference a small change makes!

OnePlus proves that less is more with their approach to redesigning their logo. Opting for a curvier number 1, removing the vibrant red background color, and using it in their new, improved font.

The result is an instantly readable, flexible logo.

And while the update is minor, they’ve achieved a major result.

12. Tripadvisor

There’s a trend evolving here; did you spot it?

Tripadvisor also took the less is more approach by reducing the logo’s design elements to give it more punch.

And by removing color, capitalizing the T, and using a bolder font, they’ve successfully infused immediacy and energy into their logo and brand.

13. Fnatic

Again, reduce to enhance. I’m loving what these designers achieved in 2020, aren’t you?

A nip here, a tuck there, and BAM, you have a new logo!

Fnatic’s new simplified, sharper, cleaner version of their logo is a free lesson in design that’s worth taking notice of. It shows us how minor adjustments and an infusion of color can dramatically transform a logo’s engagement levels while retaining its original DNA. 

Bravo Fnatic.

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