Justine

Branding Design

by Super Admin 25 Views 0

Justine identity

Justin Devillier is one of New Orleans’ most celebrated young chefs, recently winning the James Beard award. Justine is the highly-anticipated new restaurant from he and partner Mia Freiberger-Devillier (the husband-wife team behind La Petite Grocery and Balise).

We partnered with architecture and interior design studio Farouki Farouki to create this new Vieux Carré gem.

Justine identity Justine identity Justine identity

The design pays homage to classic French styling, while playfully subverting expectations with an irreverent sense of New Orleans joie de vivre.

Justine identity Justine identity Justine identity Justine identity

We created an icon inspired by the antique Parisian statue behind the bar: The Spirit of Justine.

Justine identity

The menu uses the structure of a classic brasserie, but we subverted it with bold pops of color, odd typography, and irreverent woodcuts.

Justine identity Justine identity Justine identity Justine identity

The brand extends to every detail, including custom plates, deli paper patterns, and staff uniforms.

Justine identity Justine identity Justine identity Justine identity

In the outdoor cafe we designed a custom neon script, glowing above a brass ‘J’ inlaid in terrazzo.

Justine identity Justine identity Justine identity

While you wait for a table you can peruse our tongue-in-cheek guide to French etiquette.

Justine identity Justine identity Justine identity

Inspired by the historic French Quarter signs, we crafted a classic blade sign — with a twist.

Justine identity Justine identity

Completing the entire experience with wit and delight, we designed a series of surreal wheatpasted street collages.

Justine identity Justine identity

Hemingway stands in for New Orleans; Degas becomes the patron saint of Paris.

Justine identity

In a back hallway past the wine racks you find a thief making off with a choice bottle.

Justine identity

He’s stopped by a police man warning “Don’t Get Clever.”

Justine identity Justine identity Justine identity

Call 504.218.8533 to make reservations the next time you’re in the French Quarter.

Creative direction: Marke Johnson
Art direction: Adam Blake
Design: Kyle Hunginghake, Adam Blake, Marke Johnson
Architecture & interior design: Farouki Farouki
Mural design: Kyle Huninghake, Marke Johnson
Mural installation: Stargazer Creations
Photography: Denny Culbert, Sabri Farouki

Justine identity

More from The Made Shop.

Comments