OceanSaver Wants To Be Your Go-To, Plastic-Free Household Cleaner

Branding Design

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When it comes to the actual volume of cleaning ingredients you’ll find in your everyday household cleansers, there's not a lot to them. Most of what you'll find inside the plastic container is water, which will likely make you question why you need all that packaging in the first place. 

Luckily, there are a few brands that will ship you concentrated versions of these cleaners so that you can drop them in a spray bottle and add the water yourself—but guess what? A lot of those refills still come in plastic.

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Inspired to protect our oceans and waterways from single-use plastic, the plant-based cleaning solution brand OceanSaver wants to give consumers another option, and their concentrated products come in EcoPods wrapped with a dissolvable film. Just drop the EcoPod in the bottle, add water, mix it up, and you’re well on your way to a cleaner, better kitchen or bathroom. Not only are you cutting down on your plastic consumption, but once you cut out the water, you significantly reduce co2 emissions when you transport the product wherever it needs to go.

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If you don't happen to have an extra spray bottle sitting underneath your kitchen sink at this very moment, OceanSaver will let you buy a “bottle for life.” Should the container ever get damaged, they’ll replace it free of charge.

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The branding and visual identity were dreamed up by the UK-based studio SomeOne, and the agency focused on the concept of the shoreline, with simple graphics of water lapping up against the coast that dominates the packaging. Additionally, to differentiate between the various products, they used bright, bold colors for stand-out among the range, which includes anti-bacterial, kitchen, bathroom, multipurpose variants, and more.

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“Rather than go down a generic, ‘eco’ design pathway—natural green colors, recycled logos, hand-drawn type, illustration, etc.—we chose to be bold, graphic, and positive right from the start in order to stand out from your average ‘worthy’ startup,” said SomeOne founder David Law about the design. “Plus, the packs are tiny, so they needed to punch way above their weight on shelf.”

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As more and more eco-products try to sway consumers with their sustainable bona-fides and refillable goods, OceanSaver could be poised to become your new go-to cleaning concentrate.

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